Step-by-step guides covering everything from ideation to scaling your business.
How pre-seed capital works, how much to raise, who writes the cheques, how to value and run a tight process, and what to do in the first 90 days after closing.
A focused one-week sprint to test your riskiest assumptions with real customers, run a commitment test, and decide whether to proceed, pivot, or kill your idea.
A practical framework for sequencing your first customers: pick a tight wedge, map the buying journey, win one channel, nail positioning and pricing, and measure what proves the engine works.
How to know you're ready to hire, what to actually hire for, where to find first hires, how to run a tight process and make a clean offer, the compliance basics, and how to onboard — or let go — in the first 90 days.
Why an MVP tests a hypothesis, not a feature set — how to choose the cheapest experiment, define your riskiest assumption, build the smallest slice, and know when to stop experimenting and build.
A founder's guide to choosing between sole trader, partnership, company, and trust in Australia — the real trade-offs across liability, tax, fundability, and exits, and why a Pty Ltd is the startup default.